Spark unique moments of creativity with the instax SQUARE SQ40 – a chic new instant camera that looks as good as the pictures it takes.

Selfie Mode - Style & smile

Rotate the lens of your instax SQUARE SQ40 to switch to Selfie Mode. Then flip the camera to frame yourself in the selfie mirror and selfie away! Sometimes it’s fun to be the center of attention.

Automatic Exposure - Light work

Automatic exposure means beautiful INSTAX SQUARE instant photos every time. Just point, click and let the instax SQUARE SQ40 do the rest.

Classic Design - Timeless looks

Between the square silhouette the textured, classic black finish and the timeless feel analog photography, the instax SQUARE SQ40 goes with any look.

instax UP! App - Get the instax experience with our Smartphone App 

Introducing the instax UP! App, a new way to keep all your instax photos digitally in one place. Simply scan your physical instax photos with your Smartphone to turn them into sharable, digital photos that you can edit, tag and save.

Shoot outside the box

Featuring the same high-end film and print tech you’d expect from Fujifilm, our neatly framed SQUARE film (available separately) is a perfectionist’s dream and the go-to for creators.